Kelly McBride, Vice President of Poynter, joins #SPSM to chat about suicide reporting, and how suicide prevention advocates can have more effective relationships with journalists and the media, 11/15/15, 9pCT.

Many advocates in the suicide prevention space have strong feelings and opinions about what they would like to see in the media about suicide. Come chat with McBride about how to be effective when building media relations in the service of preventing suicide.

The Tweets for this chat will be archived on Storify.

Kelly McBride is a writer, teacher and one of the country’s leading voices when it comes to media ethics. She has been on the faculty of The Poynter Institute since 2002. The world’s largest newsrooms, including The New York Times, The Washington Post, CNN, NPR and the BBC, frequently quote her expertise.

After getting her bachelor’s degree in journalism from the University of Missouri, she began her career as a police reporter in the hills of the Idaho Panhandle, covering the meth trade and the white supremacy movement. She earned a master’s degree in theology from Gonzaga University and gained a national reputation as a religion reporter.

Since joining Poynter, her work has included directing Poynter’s Sense-Making Project, a Ford Foundation initiative examining the transformation of journalism from a profession of a few to a civic obligation of many, the effects of technology on democracy, and the media habits of the millennial generation.

Kelly is co-editor of a recently released book, “The New Ethics of Journalism: Principles for the 21st Century,” which argues for a new set of ethical guidelines for journalists, communicators and students and includes chapters by 14 thought leaders examining the challenges of building trust and ensuring credible media in service of community and democracy