Ed Bennett joins #SPSM to chat about social media engagement for organizations, 6/14/15, 9pCT. And you can join us LIVE here:

The Tweets for this chat will be archived on Storify.

At this point it is not a question of “if” a mental health organization should use social media, it’s more of a question of how. Bennett has been helping organizations answer those questions since the beginning of social media adoption in the healthcare sector.

Bennett will be joining #SPSM to discuss strategy and answer questions about organizational social media adoption.

Ed Bennett is the Director of Web & Communications Technology at the University of Maryland Medical System and is responsible for all aspects of their Web program. During his 16 years at UMMS, Ed has led the hospital industry with many Web “firsts,” but his most important and enduring contribution is clearly understanding what patients and caregivers want from a hospital Web site.  Ed also founded the Hospital Social Network List – a resource that tracks the social media activities of U.S. hospitals. An active member of the Health Care Social Media community, Ed was on the first external advisory board of the Mayo Clinic Center for Social Media. He was also inducted into the 2012 Internet Healthcare Hall of Fame. While at home on Twitter and Facebook, Ed’s favorite networking tool is the telephone.