Our guest expert tonight, Ms. Nedra Kline Weinreich will be sharing SPSM guidelines currently in development and engaging our chat in a discussion about the precedents for such guidelines, as well as developing protocol for responding to suicide-related trending events in social media. You may remember her tweets from our Larry-Shipper chat, as she discussed her experiences as one of a few clinicians attempting to respond to a huge Twitter event, where dozens of tweets suggested they were closing their accounts and about to suicide. You can review that chat here:

Ms. Nedra Kline Weinreich is a long-time innovator using social marketing and social media to bring about health and social change. As project manager at the Entertainment Industries Council, her focus is on working with the entertainment industry and news media to transform public attitudes and behaviors related to mental health and suicide prevention. She is a member of the National Action Alliance for Suicide Prevention’s Public Awareness and Education Task Force.

As the president and founder of Weinreich Communications since 1995, she has worked with clients like the Centers for Disease Control & Prevention, the Substance Abuse and Mental Health Services Administration (SAMHSA), the Nature Conservancy and Population Services International. Nedra wrote the widely used book Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good (now in its 2nd edition) and publishes the Spare Change blog. She also teaches a graduate-level course at the UCLA School of Public Health.

Nedra earned her Master’s degree in Health and Social Behavior from the Harvard School of Public Health and has a Bachelor of Science degree from the University of California, Berkeley in Conservation and Resource Studies (emphasis on Public Health). She is a member of the editorial board of the Social Marketing Quarterly, founder of the Transmedia for Good Network, and a board member of the nonprofit Invisible People.

The Tweets for this chat will be archived on Storify.